The human brain is awesome in the way it gives what is asked in earnest. Born as a tiny boutique in 1991, Gallery of Diamonds has grown steadily over the last thirty-three years. I remember the first sale of a small bracelet. I also remember hiding my excitement because I didn’t want the lady to know she was our first customer.
More customers came. In 1993, we established the Why Mom Deserves a Diamond contest in honor of all moms. More and more patrons came to see the commotion of the quaint, hard-to-find jewelry store. In 2007, we moved to a larger location down the street. By that time, thousands of families would come every year. The store needed an even larger location.
On several occasions I would stand in the center of the gallery showrooms. I would pretend to expand it outwards with my outstretched arms, as if it would magically grow from my summon. It is like a dream now, but we found a new and larger home in Santa Ana. My wife and I learned that it is not a store’s location that yields success, but rather the combination of quality jewelry, great prices, and the spirit of the people inside.
We are now three times larger. If we continue to grow, I cannot guarantee this will be our final destination. One day you may catch us in the middle of the store with outstretched arms.